latina in black suite

Latina Money Coach

helping first-generation Latinas transform their financial lives, reclaim their financial power, and build unshakable confidence to achieve financial freedom.

On a mission to bridge the financial literacy and wealth gap by equipping Latinas with the knowledge and tools needed to achieve financial independence and break generational barriers.

Leticia’s mission is to empower first-generation Latinas to confidently take control of their financial futures. She is passionate about equipping unstoppable Latinas with the knowledge, tools, and support needed to manage their money with confidence, negotiate fair compensation, and make strategic financial decisions that lead to long-term security. Leticia is committed to bridging the financial literacy and wealth gap for Latinas by helping them rewrite their financial stories, achieve financial independence, and break generational barriers—one decision at a time.

How We Can Work Together

1-1 Money Coaching

Private coaching is personalized support for Latinas ready to create financial freedom by growing their savings, paying off high-interest debt, and investing to secure their financial future. 

Workshops

Interactive sessions designed to go beyond teaching money management and informed decision-making. They address the unique cultural and systemic challenges Latinas face in building financial security.

Perfect for employee resource groups, colleges and universities, professional and personal development conferences for women, and non-profit organizations dedicated to empowering women and youth.

Speaking

Impactful talks designed to empower Latinas to reclaim their financial power. With a deep understanding of the unique challenges first-generation Latinas face in building financial security, Leticia delivers relatable and inclusive presentations that make attendees feel seen, valued, and inspired to take bold action toward their financial goals.

Perfect for colleges and universities, women’s professional and personal development conferences, and nonprofit organizations dedicated to empowering women and youth.

Meet Leticia

Leticia is a first-generation trailblazing Latina, the eldest daughter of immigrant parents, a first-generation investor, a proud mom, a career pivoter, and an entrepreneur.

She has experienced firsthand the challenges, financial struggles, and systemic inequities faced by people of color due to a lack of financial resources and access to financial literacy.

Leticia’s journey—from uncertainty to confidently transforming her own financial life—has inspired her to empower other Latinas to take control of their financial futures and break generational cycles of financial hardship.

HEAR FROM MY CLIENTS

  • “I was unsure if this service was right for me and if I was working with the right person. I was able to take the leap after meeting Leticia at her workshop and learned more about who she is and her values, which made me feel safe with her. I have gained so much clarity on where my money is going which has allowed me to make better decisions. I have a plan and do not feel so lost anymore. I am more hopeful and confident that I will have stability, security, and enjoyment of my finances. My stress around finances has greatly diminished!”

    Araceli García

  • "Before starting Money Coaching, I felt very overwhelmed by all the information about retirement accounts. But with Leticia's guidance, she walked me through the process step-by-step and helped me set up my accounts. I love how reassuring Leticia is and how she truly takes your goals into consideration to curate a plan that works for you. I also appreciate all the visuals she uses, which, as a visual learner, really help me absorb and understand the information she provides."

    Thaily Guzman-Jimenez

  • “Uno de los beneficios que obtuve con Money Coaching fue aprender acerca de diferentes opciones de cuentas para hacer crecer mis ahorros. Gracias a ello, pude abrir una cuenta de ahorros que me ofrece un interés más alto. Los ejercicios para trabajar mi relación con el dinero y mi mentalidad me ayudaron a recordar el valor que tengo por todo lo que he logrado en mi vida, y también me hicieron darme cuenta de que estos pasos que estoy tomando para educarme financieramente no solo me benefician a mí, sino también a mi familia. Durante el programa de coaching, aprendí diferentes estrategias para comenzar a ahorrar para la compra de una casa, que es una de mis metas en los próximos años.”

    Ofelia García

  • "I loved working with Leticia! She was always available and answered all my questions. She listened, understood my fears, and provided actionable solutions for each financial challenge I faced. With Leticia’s guidance, I successfully negotiated a 14% pay increase and better benefits at my job. Her support helped me develop a more positive money mindset. Leticia is truly here to help our community thrive financially in every way.”

    Monica Salazar

Let’s Work Together, Amiga!

We were taught to keep our money matters behind closed doors, even when we’re stuck in the struggle cycle. I’m here to tell you that you don’t have to do this alone.

You don’t have to keep wondering if you’ll ever reach financial security without overworking and sacrificing yourself—I will create a plan that works for you, based on your current income level and goals. I will guide you every step of the way to achieve every single goal on your plan.